EVIEKOREA made a significant impact at COSME TOKYO, Japan’s largest beauty exhibition! The SEANERGY PEEL and STAYVE MTS (Microneedle Therapy System) AMPOULE and MTS MACHINE products attracted a lot of attention. As the demand for peeling and microneedling (MTS) treatments continues to grow in Japan, this exhibition was a great opportunity to introduce EVIEKOREA’s products to the Japanese market.

In this blog, we’ll share our experience at COSME TOKYO, discuss why EVIEKOREA’s products stood out in Japan, and explore strategies for successfully promoting beauty brands in the Japanese market.

1. COSME TOKYO: What is Japan’s Largest Beauty Exhibition?

COSME TOKYO is Asia’s largest cosmetics and skincare trade show, held annually in Tokyo, Japan. It is a global hub where various beauty brands, buyers, and experts come together to exchange the latest beauty trends and explore new business opportunities.

Why Should Brands Participate in COSME TOKYO?

• Targeting the Japanese Beauty Market: Japan is known for its strong skincare culture, where consumers prioritize high-quality beauty products.
• Global Networking: Buyers from Asia, Europe, and North America attend the exhibition, making it an excellent opportunity for brands looking to expand internationally.
• Understanding the Latest Trends: The event provides firsthand insights into Japanese and Asian beauty trends, helping brands refine their strategies.

At this year’s COSME TOKYO, EVIEKOREA showcased its signature products, including SEANERGY PEEL and STAYVE MTS AMPOULE, leaving a strong impression on Japanese beauty experts and consumers.

2. SEANERGY PEEL: Stayve’s Popular Peeling Product in Japan

EVIEKOREA’s SEANERGY PEEL received overwhelming attention at the exhibition. Japanese consumers are highly invested in skincare and are always on the lookout for effective yet gentle peeling products. This made SEANERGY PEEL a perfect match for the Japanese market.

Why is SEANERGY PEEL So Popular?

• Infused with Marine Extracts – Contains ingredients that gently remove dead skin cells while soothing the skin.
• Highly Effective Skin Renewal – Provides a smoother complexion and improves skin tone after just one use. Additionally, it offers strong benefits for acne-prone skin.

The Importance of Peeling Products in Japan

Japanese consumers emphasize exfoliation and brightening, making peeling products a staple in their skincare routines. They particularly favor natural and non-irritating formulas, and EVIEKOREA’s SEANERGY PEEL meets these expectations perfectly.

3. The Rising Popularity of MTS (Microneedle Therapy System) in Japan

Another major highlight at the exhibition was Stayve’s MTS (Microneedle Therapy System) product line. In Japan, there is a growing interest in non-invasive skin rejuvenation treatments, which has led to a surge in demand for MTS products.

Why are MTS Products So Popular in Japan?

• Stimulates Collagen Production for natural skin improvement
• Treats Acne Scars, Reduces Pores, and Enhances Skin Elasticity
• Delivers Maximum Benefits When Combined with Peeling Treatments

4. Why Stayve Products Stood Out at COSME TOKYO

With numerous brands competing for attention at the event, Stayve’s booth attracted a large number of visitors. But what made Stayve’s products particularly stand out in Japan?

Key Factors Behind Stayve’s Success

• Premium Skincare Ingredients – Japanese consumers are highly conscious of ingredient quality, and Stayve products contain top-tier components.
• Instantly Visible Effects – SEANERGY PEEL and MTS products provide noticeable improvements, leading to high customer satisfaction.
• Powerful Synergy Between Peeling and MTS – When used together, the results are even more effective, making them an attractive choice for professionals and consumers alike.

5. The Future of EVIEKOREA in the Japanese Beauty Market

Japan’s beauty industry continues to evolve, and the demand for peeling and MTS products is growing steadily. EVIEKOREA’s participation in COSME TOKYO confirmed its strong potential in Japan.

EVIEKOREA’s Strategy for the Japanese Market

• Expanding Online & Offline Distribution – Making Stayve products available through major Japanese e-commerce platforms and physical stores.
• Strengthening SNS Marketing – Collaborating with influencers and beauty professionals to increase brand awareness.
• Participating in More Beauty Exhibitions – Offering more hands-on experiences with Stayve products at future events in Japan.

6. Conclusion: EVIEKOREA’s Successful Exhibition at COSME TOKYO

The COSME TOKYO 2024 exhibition was an excellent opportunity for Stayve to showcase its products and gain valuable insights into the Japanese market. The SEANERGY PEEL and MTS product line received a highly positive response, reinforcing their growth potential in Japan.

For brands looking to succeed in the Japanese beauty industry, exhibiting at COSME TOKYO and conducting thorough market research are essential steps. EVIEKOREA plans to continue engaging with Japanese customers and expand its reach in the region.

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